Few days ago Facebook introduced 5 new response buttons to enrich our engagement options. Clicking the “like” button is no longer the only option on Facebook, your fans can now respond with “love”, “haha”, “wow”, “sad” and “angry” reactions to your company’s posts.
If you analyze your brand on Facebook, you are probably wondering now how to measure the new reactions. Wouldn’t it be awesome if we could add the different reactions to our reports, and compare positive / negative reactions?
For those of you who analyze fan engagement using Facebook Graph API, and use Excel, Power Query or Power BI to import the number of likes from your page posts, please continue reading to understand how you are affected. Because you are (to give you a hint – here we could use a sad or angry Facebook button to reflect the current situation).